As a dancer, my life revolves around movement, expression, and the pursuit of grace. But behind the scenes, there’s a whole different performance happening—one that involves taking care of my skin and beauty routine. Long hours of rehearsals, stage makeup, and the inevitable sweat can leave my skin feeling tired and in need of some serious TLC. That’s why I’ve learned the importance of finding the right beauty products that not only help me look my best but also nourish and protect my skin.
In this article, I’m excited to share my top picks for the online beauty stores. These stores are more than just shopping destinations; they are treasure troves filled with products that cater to the unique needs of dancers like me. Whether you’re looking for high-performance makeup that can withstand the heat of a dance performance or skincare essentials to keep your complexion radiant, these online beauty stores have got you covered.
1. Tatcha
Tatcha is a luxury skincare brand founded in 2009 by Vicky Tsai, inspired by traditional Japanese beauty rituals. The brand emphasizes the importance of self-care and mindfulness, creating a holistic approach to skincare that combines effective products with a sensorial experience. Tatcha’s formulations are rich in natural ingredients sourced from Japan, such as green tea, rice, and algae, which are known for their nourishing and protective properties.
The product line includes a variety of skincare essentials, such as the Dewy Skin Cream and the Water Cream, which cater to different skin types. The Dewy Skin Cream is particularly celebrated for its rich hydration, making it ideal for dry skin, while the Water Cream provides lightweight moisture suitable for oily or combination skin. Tatcha also offers unique products like the Silk Canvas primer, which not only preps the skin for makeup application but also blurs imperfections and prolongs foundation wear. This focus on high-quality ingredients and luxurious textures has garnered Tatcha a dedicated following among beauty enthusiasts looking for effective skincare solutions that feel indulgent.
In addition to its standout products, Tatcha is committed to sustainability and philanthropy. The brand partners with Room to Read, an organization that supports literacy and gender equality in education across Asia and Africa. For every product sold, Tatcha contributes to this cause, allowing customers to feel good about their purchases while supporting meaningful initiatives.
2. Eternal Beauty Outlet
Eternal Beauty Outlet is an innovative online beauty retailer that aims to provide a comprehensive shopping experience for beauty enthusiasts. Founded in 2020 by Olivia Grace, the outlet was established with a vision to make quality beauty products accessible to everyone while promoting values of inclusivity, sustainability, and transparency. The store offers a wide range of products, including skincare, makeup, haircare, and body care, catering to diverse needs and preferences.
At the core of Eternal Beauty Outlet’s mission is the belief in celebrating individual beauty. The brand seeks to redefine beauty standards through its carefully curated selection of
beauty products sourced from around the globe. By prioritizing safety and eco-friendliness, Eternal Beauty Outlet ensures that all partnered brands adhere to cruelty-free practices and avoid animal testing. This commitment resonates with consumers who are increasingly concerned about ethical considerations in their purchasing decisions.
Eternal Beauty Outlet stands out for its customer-centric approach. The retailer promises free shipping and the lowest prices guaranteed, making it an attractive option for budget-conscious shoppers. Customers have praised the store for its excellent customer service and the ability to find high-quality products at competitive prices. The platform also emphasizes a secure online shopping experience, ensuring that customers can shop with confidence.
The founder, Olivia Grace, is passionate about challenging traditional beauty norms and advocating for sustainable practices within the industry. Her vision includes minimizing overpackaging by offering solid products that can be sold without excessive packaging materials. This initiative not only reduces waste but also aligns with the growing demand for environmentally friendly options in beauty.
3. Beautylish
Beautylish is an online beauty retailer established in 2010, known for its curated selection of high-quality makeup, skincare, and beauty tools. Based in San Francisco, Beautylish aims to provide a personalized shopping experience that caters to beauty enthusiasts of all levels. The platform features a wide range of brands, including both luxury names like Natasha Denona and emerging indie labels like Good Molecules.
One of Beautylish’s standout features is its commitment to customer service. Shoppers often rave about the personalized touches they receive with their orders, such as handwritten thank-you notes and free samples. The website also includes extensive product reviews and tutorials from beauty experts, making it easier for customers to make informed decisions about their purchases. This educational aspect sets Beautylish apart from other online retailers, as it fosters a community where beauty lovers can share tips and experiences.
Additionally, Beautylish offers flexible payment options and international shipping, making it accessible to a global audience. The retailer has built a reputation for reliability and quality, often acting as a go-to source for hard-to-find products that may not be available at larger retailers like Sephora or Ulta. With its impressive inventory and focus on customer satisfaction, Beautylish continues to thrive as a beloved destination for beauty shoppers.
4. Milk Makeup
Milk Makeup is a New York City-based brand that emerged from Milk Studios in 2016, focusing on creating innovative makeup products with clean ingredients. The brand has gained popularity for its fun and functional formulas that cater to those seeking effortless beauty solutions. All Milk Makeup products are vegan, cruelty-free, and paraben-free, aligning with the growing demand for clean beauty options.
The product range includes iconic items like the Hydro Grip Primer and various stick formulations that make application quick and easy. The Hydro Grip Primer is particularly favored for its ability to create a long-lasting base while providing hydration through ingredients like blue agave extract and hyaluronic acid. Milk Makeup’s stick products—such as cream blushes and bronzers—are designed for versatility and portability, appealing to busy individuals who want to achieve a fresh look without spending too much time on application.
Milk Makeup also embraces a modern aesthetic with bold colors and trendy packaging that resonate with younger consumers. Their marketing often highlights inclusivity and self-expression, encouraging users to experiment with their looks. With an emphasis on convenience and creativity in makeup application, Milk Makeup has carved out a niche within the beauty industry that attracts both makeup novices and enthusiasts alike.
5. Sephora
Sephora is a leading global beauty retailer known for its extensive selection of cosmetics, skincare, fragrance, and haircare products. Founded in France in 1969, Sephora has grown to become a staple in the beauty industry, with over 2,600 stores worldwide and a robust online presence. The retailer is recognized for its commitment to innovation and customer experience, providing shoppers with access to both high-end and emerging beauty brands.
One of Sephora’s standout features is its diverse product range, which includes over 300 brands, from luxury names like Dior and YSL to indie favorites like Fenty Beauty and Huda Beauty. The store’s layout encourages exploration, allowing customers to test products before purchasing. Additionally, Sephora offers a unique rewards program called Beauty Insider, where members earn points on purchases that can be redeemed for exclusive products and experiences. This program enhances customer loyalty and engagement, making shopping at Sephora not just a transaction but an experience.
Sephora also prioritizes education and inclusivity within the beauty community. Through its online platform and in-store events, the retailer provides tutorials, workshops, and personalized consultations to help customers find products that suit their individual needs. This focus on customer service, combined with a commitment to diversity in product offerings, solidifies Sephora’s position as a go-to destination for beauty enthusiasts around the globe.
6. Ulta Beauty
Ulta Beauty stands out as a unique player in the beauty retail landscape by offering both high-end and drugstore brands under one roof. Founded in 1990 in Illinois, Ulta has expanded rapidly across the United States, boasting over 1,200 stores and a comprehensive online shopping experience. The retailer caters to a wide audience by providing a diverse selection of products that range from skincare and makeup to haircare and fragrance.
One of Ulta’s key differentiators is its emphasis on affordability without sacrificing quality. The store carries popular drugstore brands like L’Oréal and Maybelline alongside luxury lines such as Lancome and Urban Decay. This extensive selection allows customers to explore various price points while finding the right products for their beauty routines. Ulta also features an impressive salon service within many of its locations, offering haircuts, coloring, and other treatments that enhance the overall shopping experience.
Ulta’s rewards program is another significant draw for shoppers. The Ultamate Rewards program allows customers to earn points on every purchase that can be redeemed for discounts or free products. Additionally, Ulta frequently runs promotions and sales events that make it easy for customers to try new products at reduced prices. By combining affordability with a vast selection of brands and services, Ulta Beauty has established itself as a beloved destination for beauty lovers seeking variety and value.
7. Fenty Beauty
Fenty Beauty was launched in 2017 by music icon Rihanna with the mission of creating an inclusive beauty line that caters to all skin tones. The brand quickly garnered attention for its groundbreaking foundation range that features an impressive 50 shades, addressing a long-standing gap in the beauty industry regarding diversity in color offerings. Fenty Beauty’s commitment to inclusivity has set a new standard for other brands, encouraging them to expand their shade ranges and consider the needs of all consumers.
The product line includes not only foundations but also concealers, highlighters, lipsticks, and more—each designed with quality ingredients that promote skin health. Fenty Beauty is particularly known for its innovative formulations like the Pro Filt’r Soft Matte Longwear Foundation and the Killawatt Freestyle Highlighter Duo. These products have received widespread acclaim for their performance and versatility, making them favorites among both makeup artists and everyday users.
Fenty Beauty’s marketing strategy also plays a crucial role in its success. The brand uses authentic representation in its advertising campaigns by featuring models of various ethnicities, body types, and genders. This approach resonates deeply with consumers who seek brands that reflect their own identities and experiences. With its focus on inclusivity, high-quality products, and bold branding, Fenty Beauty has established itself as a transformative force in the beauty industry that continues to inspire change.
8. Glossier
Glossier is a modern beauty brand that emerged from the influential beauty blog “Into the Gloss,” founded by Emily Weiss in 2014. With a mission to democratize beauty, Glossier emphasizes a “skin first, makeup second” philosophy, focusing on enhancing natural beauty rather than masking it. The brand quickly gained popularity for its minimalist aesthetic and effective products, which include skincare, makeup, bodycare, and fragrance. Glossier’s initial product launch featured four essentials: an all-purpose balm, a facial mist, a sheer skin tint, and a moisturizer, all designed to be easy to use and integrate into daily routines.
The brand’s success can be attributed to its direct-to-consumer model, which fosters a close relationship with customers through social media engagement and feedback solicitation. This approach has allowed Glossier to create products that resonate with its audience, leading to rapid growth and expansion. By 2018, Glossier had more than doubled its revenue and raised significant funding, further solidifying its status in the beauty industry. The company has also made strides in inclusivity with marketing campaigns that showcase diverse individuals across various demographics.
Glossier is committed to cruelty-free practices, with most of its products being vegan and certified by Leaping Bunny. This commitment resonates with consumers who prioritize ethical considerations in their purchasing decisions. With iconic products like the Balm Dotcom and Cloud Paint blushers, Glossier continues to attract both newcomers to beauty and seasoned enthusiasts looking for effortless solutions that reflect their individuality.
9. 100% Pure
100% Pure is a clean beauty brand founded in 2005 by Susie Wang, who aimed to create cosmetics that are not only effective but also free from harmful chemicals. The brand prides itself on using pure, natural ingredients sourced from fruits, vegetables, and other plant materials. This commitment to purity extends across their entire product line, which includes skincare, makeup, and body care items that are free from synthetic chemicals, artificial fragrances, and toxic additives.
One of the standout features of 100% Pure is its dedication to transparency in ingredient sourcing and product formulation. Each product is labeled with a detailed list of ingredients, allowing consumers to make informed choices about what they apply to their skin. The brand offers a wide range of products tailored for various skin types and concerns, including foundations made from fruit pigments and nourishing skincare enriched with antioxidants.
In addition to its focus on clean ingredients, 100% Pure is committed to sustainability. The brand uses eco-friendly packaging and engages in ethical sourcing practices to minimize its environmental impact. Furthermore, 100% Pure actively participates in charitable initiatives that support environmental conservation and animal welfare. With its emphasis on purity, sustainability, and ethical practices, 100% Pure appeals to health-conscious consumers seeking high-quality beauty products that align with their values.
10. Cult Beauty
Cult Beauty is an online beauty retailer based in the UK that has gained a reputation for curating an exclusive selection of innovative and hard-to-find beauty products. Founded in 2008 by Alexia Inge and Jessica DeLuca, Cult Beauty focuses on providing customers with access to the latest trends and cult-favorite brands from around the world. The platform features an extensive range of skincare, makeup, haircare, and wellness products that cater to diverse beauty needs.
What sets Cult Beauty apart is its rigorous curation process; the team carefully selects each product based on performance and effectiveness rather than just popularity or marketing hype. This dedication to quality has earned Cult Beauty a loyal following among beauty enthusiasts who trust the retailer’s recommendations. The website also features detailed product descriptions and customer reviews, helping shoppers make informed choices about their purchases.
Cult Beauty places a strong emphasis on inclusivity by offering brands that cater to various skin tones and types. This commitment is reflected in their diverse range of offerings from established names like Drunk Elephant and Sunday Riley to indie brands like The Ordinary and Huda Beauty. Additionally, Cult Beauty frequently collaborates with influencers and beauty experts to create exclusive product bundles and limited-edition releases.
With its focus on quality curation, transparency in product selection, and commitment to inclusivity, Cult Beauty has established itself as a go-to destination for those seeking the best in beauty innovation while enjoying a seamless online shopping experience.
